As being pregnant affects a women's physical activity beliefs and behaviours, focusing on this can be a useful way to introduce the topic


Ask Permission

Ask permission to talk about either ‘physical activity’ or ‘something that can make a big difference to your future health and wellbeing’

Spending a moment to set the scene and asking permission can open a constructive person-centred conversation around behaviour change. This keeps the individual actively engaged in the conversation and decision making.


Assess Impact

How has their pregnancy affected their physical activity levels and the things they enjoy?

Supporting behaviour change is hard work! This resource is designed to help you navigate this challenging task.

Most people are ambivalent about, rather than resistant to, increasing their physical activity levels. There are pros and cons to both maintaining the same physical activity levels as well as increasing them. Your challenge is to help an individual to consider and share their own ‘pros’ for increasing their physical activity levels and help them to develop these ideas into a workable plan that fits into their life.

Try to understand the individuals own perspective, agenda and priorities and do not assume they: (1)

  1. ought to change
  2. want to change
  3. are primarily motivated by their health
  4. either ARE or ARE NOT motivated to increase their activity levels
  5. will respond well to a tough approach from you
  6. must (or will) follow your advice

Learning skills such as motivational interviewing can help you avoid common pitfalls that sometimes make conversations about behaviour change unrewarding and ineffective.


1. Mason P, Rollnick S. Health behaviour change : a guide for practitioners. 2nd ed. London:Churchill Livingstone 2010.


Explore Benefits

What do they know about the benefits of physical activity while pregnant?

As an individual is more likely to change if they can personally identify with the ‘pros’ for change, help them to identify how they might benefit from being more active. Find out what they know first so that you can add to their existing understanding by sharing some of the wide-ranging benefits of being more active.



Did you know?

The least active individuals stand to gain the most from a small increase in physical activity.

Large health gains are seen in individuals increasing their activity levels from very low amounts. For instance, increasing from 10 to 20 minutes of moderate intensity activity per week has a significant effect on life expectancy even though individuals are below the recommended 150 minutes of moderate intensity. So, it’s worth supporting very inactive individuals to change their behaviour, particularly as many of the least active members of the population are often seen in healthcare settings.


Department of Health. Start Active, Stay Active: A report on physical activity from the four home countries’ Chief Medical Officers. London: 2011.

NICE. Physical activity: brief advice for adults in primary care. Natl Inst Heal care Excell Public Heal Guidel 44 2013;

"Keeping active isn’t easy, don’t pressurise yourself too much, just be active in your own way"

"Actually the chats that just give you reassurance, the peace of mind that, you know, it's OK to push yourself a tiny bit"

Warren L, Rance J, Hunter B. Eat Well Keep Active: Qualitative findings from a feasibility and acceptability study of a brief midwife led intervention to facilitate healthful dietary and physical activity behaviours in pregnant women

Midwifery 2017;49:117-123. Doi:10.1016/j.midw.2016.12.002